What's up letter readers?? Been light on the posts the past few days, so let's start off the day right!
Greetings from Inuvik, Alaska, where the sun doesn't shine for almost a month during the long and freezing-cold winter. That's when Tropicana (egregious product placement) came to the rescue. The orange juice maker erected a 36-foot wide helium balloon with lights on the outside of it. Canadian filmmakers captured the balloon going up at 9AM in the morning and then catches the people of Inuvik taking a nice, conspicuously placed swig of Tropicana orange juice. The balloon acted as an artificial sun for Inuvik until the real son came back a few days later. Check out what a little sunlight can do for the darkness...
3 comments:
That is badass. Inventive idea from Tropicana, glad to see companies still trying to innovate with their marketing.
that's so cool!!!!
um, geography tip: Inuvik's in the North West Territories, Canada, not Alaska (US state).
cool commercial nonetheless!
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